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What are your guidelines on advertorial vs editorial separation?

We have a strict distinction between editorial and advertising to protect the integrity of the CountryWide brand and the trust of our readers. In fact, we don't accept advertorial content. Any collaborative content is produced in partnership between the client and our in-house team of journalists to create our Partnership Editorial. All partnership content must meet a high standard of quality and provide real value to our audience. It is important to us that it informs, educates, or genuinely contributes to the conversation.

If you’d like to talk through how this works in practice, our Partnership Managers are happy to discuss options and guidelines in more detail.

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