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What is BEEFCountry, and who is it for?

BEEFCountry is produced annually, released in late Autumn (end of March) and is a highly sought-after kitchen-table planning tool for farmers focused on breeding and finishing better beef.

Each edition includes over 100 pages of practical breeding and finishing advice, alongside a breeding workbook designed to be used throughout the season, not left on the shelf.

The publication is supported by a seasonal podcast series, allowing the audience to dive deeper into breeding insights directly from industry experts. Digital articles and supporting email newsletters extend the content well beyond the 25,000 farmers who receive the printed publication free, taking the reach across New Zealand and beyond.

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